Andrea Morrow

With nearly 25 years of experience and currently the VP of client services, Andrea Morrow has built a career with curiosity and a knack for turning customer behavior data and analytics into actionable marketing strategies. Known for a unique ability to uncover hidden insights within data, she believes that every dataset holds a narrative that can drive smarter, more impactful marketing decisions. By diving deep into purchasing patterns, digital interactions and customer feedback, Andrea works to translate complex analytics into clear, actionable strategies that fuel engagement and brand growth for clients in various industries. Early her in her career she developed systemic coding methodology, which has now evolved into CID and UTM data mapping to track and trigger marketing efforts within CRMs. During her session “How to Leverage Data to Drive Strategy” Andrea will teach you best practices for using data to your advantage, and how to effectively strategize around your analytics.